Marketing Management Department
"The Department of Marketing Management at Al-Shahba Private University welcomes you to a dynamic academic platform where passion and creativity transform into successful growth strategies. The department focuses on empowering students with modern marketing tools and consumer behavior insights, with a strong emphasis on digital marketing, branding, and smart marketing data analytics. Through an interactive learning environment and cutting-edge curricula, we bridge academic theory with practical application and content creation, fostering innovative thinking and analytical skills. We are committed to building a new generation of marketing leaders and innovators capable of decoding complex markets and competing strongly in the digital business landscape, transforming inspiring ideas into a sustainable professional reality."
Registration Terms
A competitive selection process issued by the Ministry of Higher Education determines the grades according to the number of students required.
Duration
four years
Arabic Language
Credit: 3
English Language 1
Credit: 3
Fundamentals of Innovation
Credit: 3
Arab civilization
Credit: 3
Fundamentals of Management - Management
Credit: 3
General Mathematics
Credit: 3
Computer Skills - Management
Credit: 3
English Language 2
Credit: 3
Professional ethics
Credit: 3
Environmental Management
Credit: 3
Fundamentals of Statistics
Credit: 3
Marketing Fundamentals - Management
Credit: 3
Principles of Economics
Credit: 3
Communication skills
Credit: 3
Statistics for Business
Credit: 3
Macroeconomics
Credit: 3
Legal environment for business
Credit: 3
Organizational Behavior - Management
Credit: 3
Cost Accounting 1
Credit: 3
Sales Management and Personal Selling
Credit: 3
Fundamentals of Financial Management
Credit: 3
Microeconomics
Credit: 3
Marketing financial services
Credit: 3
Consumer behavior
Credit: 3
Business Negotiation Management
Credit: 3
Banking Marketing
Credit: 3
Marketing in non-profit organizations
Credit: 3
Marketing Information Systems
Credit: 3
Administrative and financial mathematics
Credit: 3
Accounting for financial institutions
Credit: 3
Selected Topics 1 Marketing Management
Credit: 3
Product Management and Development
Credit: 3
Economic feasibility study
Credit: 3
Pricing policies
Credit: 3
Public Relations Department
Credit: 3
Human Resources Management
Credit: 3
Selected Topics 2 Marketing Management
Credit: 3
Marketing strategies
Credit: 3
International Marketing
Credit: 3
Industrial Marketing
Credit: 3
Practical applications in advertising
Credit: 3
Contemporary topics in marketing
Credit: 3
Marketing communications and promotion
Credit: 3
Strategic Management
Credit: 3
Digital Marketing
Credit: 3
Tourism marketing
Credit: 3
Marketing Research
Credit: 3
International Business Management
Credit: 3
Hotel and healthcare facility management
Credit: 3
Quantitative methods in management
Credit: 3
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