This course discusses contemporary marketing topics of interest to marketing researchers and managers. It provides students with the opportunity to evaluate the impact of modern developments in both marketing thought and practice on marketing strategies and programs within businesses. The course incorporates a mix of lectures, discussions, readings, exercises, assignments, and critical literature reviews. Students will also learn from marketing managers in business organizations to present and discuss their latest research findings and marketing expertise. The specific topics covered in the course may vary from semester to semester.