Marketing communications and promotion
This course focuses on modern approaches in marketing communications. It explains in detail the various stages of the communication process between an organization and its customers, from preparing promotional messages and selecting promotional channels to implementation, performance measurement, and results evaluation. The course also clarifies different promotional methods, including advertising, personal selling, sales promotion techniques, and publicity, in addition to discussing modern promotional methods and techniques that have emerged in recent years.…
Credit:
3
Department:
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