Product Management and Development
This course focuses on studying the product as a component of the marketing mix, examining its concept, forms, and types. It also emphasizes the importance of new product development, the stages and methods of analysis and evaluation used in the development process, and alternative methods used in market testing. Furthermore, it clarifies the roles and responsibilities of the product manager, category manager, and brand manager in modern organizations, within the context of today's intense competition, and the challenges and opportunities associated with introducing new products to the market.
Credit:
3
Department:
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