Pricing policies
The course aims to provide the student with academic and applied knowledge related to the pricing process, as one of the elements of the marketing mix, in order to enable him to have a deep understanding of the scientific foundations of the pricing process, and at the same time enable him to apply these foundations in practical situations related to product pricing (goods, services), under different environmental conditions, and in different forms of establishments (industrial, commercial, service).
Credit:
3
Department:
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