Marketing strategies
This course focuses on the planning, organizing, implementing, and controlling processes of long- and medium-term marketing activities within an organization. It emphasizes a detailed discussion of strategic marketing planning and its relationship to overall organizational strategic planning, as well as how to develop a strategic marketing plan, taking into account all internal and external environmental factors. The course also reviews the analytical tools necessary for managing the marketing mix to achieve a strong competitive position for the organization in the market.
Credit:
3
Department:
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