Sales Management and Personal Selling
This course focuses on two main areas: sales management and personal selling. In sales management, the course aims to provide students with a comprehensive understanding of sales management, its various activities, and modern trends in the field. It also clarifies the functions of this department within an organization (planning and organizing sales activities, supervising the sales force, evaluating its performance, and monitoring sales activities). As for personal selling, the course focuses on the stages of the sales process, its methods and techniques, and the skills necessary for a salesperson.…
Credit:
3
Department:
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