This course aims to equip students with the fundamental principles and skills of marketing, providing them with a comprehensive understanding of marketing, its various activities, and contemporary trends in an accessible and engaging manner. To this end, the course explains the meaning of marketing, its concepts, and its various developments. It also covers numerous related topics such as the marketing environment, consumer behavior, and marketing research. Furthermore, it explains and discusses all the components of the marketing mix (product, pricing, distribution, and promotion), emphasizing the connection of all this information to the latest developments in the field.…